david w. basch associates, inc.

In today’s marketplace, everyone seems to think they are a branding expert. Well, the good news is that at least they know that there is such a thing as a brand and having a strong one is very important to the success of their endeavor. The bad news is that most people have no real idea of what their brand is.

Here are a few questions to think about:

• Do you really know what your customers and stakeholders think of your brand?
• Are you clear about what your brand promise is?
• What are the key product attributes that deliver on that promise?
• What is your brand positioning that allows you to differentiate from competition?
• Do you know the difference between your brand benefit(s) and attribute(s)?
• What is your brand value proposition?
• Do you know how best to communicate your brand message?
• Do you have a personal brand that is simple and compelling?
• What is your answer when a prospect asks the question: Who are you and why should I care?

These and many other questions can be answered by working with David. Over the course of a thirty year career on Madison Avenue, I handled the advertising and marketing accounts for over fifty national brands. In today’s language I was the chief branding officer at the agency for my clients. I incorporate all that experience into a unique blend of coaching and qualitative research to develop creative strategies to help my clients achieve the vision for their brand. Branding and positioning are professional skills that I am particularly passionate about and offer to all of my clients. Why not get my experience and knowledge from working on big, national brands and apply it to your brand?

Testimonials

“David has been an immense support in my efforts to live a life that is a true reflection of my nature. He helps me separate the essential from the inessential and supports me in fulfilling my objectives. It is clear that he sees his role as one of supporting what I truly wish for. He is my ally and coach. David knows the power of listening and practices it relentlessly.”-Jason Stern, Luminary Media