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9 out of 10 Career Coaches Won’t Tell You This

The stresses and challenges for people in the advertising industry are unique. All types of businesses are undergoing sea change but the marcom business is changing even more rapidly due to the digital revolution. From my own personal experience, I can tell you that no one works harder and longer hours than ad agency people. On top of that you may have to deal with the added stress of a new job, a promotion, a management position with greater power and responsibilities. And finally, you get to wrangle the temperamental personalities of creatives and clients. You may be thinking it is impossible to thrive in such a hostile environment.  

While all these external circumstances are swirling around, the real battle is taking place within you as you struggle to learn how to manage your own emotions ranging from anxiety to fear, from anger to rage. If any of this sounds familiar, I can promise you that you won’t find the solution in books, or support groups, or LinkedIn – it’s inside you.

You won’t get what you need from most coaches because they won’t go to where you need to go. They haven’t been there themselves. You need someone who is fearless and compassionate at the same time. You need someone who can listen from a shared perspective to help you hear the truth in your gut and in your heart.

Career coaches are well trained to address specific issue that you may be facing in the moment. Frankly, I am not that interested in dealing with “transactional” issues. Not that we won’t handle whatever needs handling: staff issues (usually the top of the list), effective communication, managing up and down the chain, the ubiquitous leadership and team building.

The real action is in the one constant in all of that, and that is you. How well do you really know yourself? How aware are you of what really drives you? What scares the hell out of you? What excites you? What is your unique, secret sauce that is waiting to be discovered? These are the questions you need to answer in order to have a transformative coaching experience.

It comes down to making a change, in your life, career or business – and my coaching empowers you to do it in a way you probably are not be able to do on your own. I can promise you one thing: you will be clearer about who you are, what you want and how to get it. Which leads to the final question: Are you ready for change?

Stay on the lookout for future posts as I continue to write about “9 out of 10 coaches.”